There’s an old episode of The Simpsons where Homer, working from home, tries to call the nuclear plant to warn about a meltdown. As he dials, he hears the following recording: “The fingers you have used to dial are too fat. To obtain a special dialing wand, please mash the keypad with your palm now.”
Apple is known for keeping mum about new products in development and user stats. That's why there's a whole industry on the web devoted to rumors about what Apple has in the pipeline. And it's certainly their prerogative as a business strategy. But the downside is that it offers developers little insight into app usage, operating system versions, or even the devices used.
Maria Simmons, Software Engineer Chris Kujawski, Senior Metrics and Media Strategist Charles Ryder, Director of Design
So you decided to make 2013 the year you go mobile, you did some initial planning for your mobile site, and you launched it. Now, how do you market your mobile site?
Back in January, I wrote about how a bad mobile experience leads to a bad brand experience. I urged you, if you hadn’t already, to make 2013 the year your business goes mobile. If you've taken that resolution to heart, you might be wondering: how do I get there? Here are four questions to ask yourself when planning a mobile site.
This week, we’re giving a well-deserved shout-out to our local AIGA chapter and Hanson's mobile app development team. Last summer, Hanson designed a mobile app and website to support the AIGA Toledo and The Arts Commission public arts project known as “You Are Here Toledo.” Inspired by the familiar “you are here” dot on directories, the project was an installation throughout the city of 100 large, outdoor dots by area artists highlighting Toledo’s landmarks.
Mindy Withrow, Managing Director of Strategic Planning