Should your brand be on TikTok?
By now, you’ve likely heard about TikTok, the video-based social media app that has taken the world by…
Meet a Hansonite: Paul Molnar
We’re always curious—in fact, it’s one of our core values. It’s also a reason we started this “Meet…
Meet a Hansonite: Joe Holub
In this “Meet a Hansonite” blog series, we’ve been introducing you to our fellow Hansonites, telling you a…
Do you need a competitive assessment?
You know the importance of competitive benchmarking. And you probably know that documenting every aspect of your competitors’…
Supporting people with disabilities: Why you should include everyone’s needs in the design of your sites and applications
Empathy, simply defined, is the ability to understand and share the feelings of another. At Hanson, we practice…
Your Quality Time: How Social Platforms Steal Your Attention (and What You Can Do About It)
Are you addicted to social media? Do you experience FOMO (fear of missing out)? On the whole, is…
What We Learned from World Usability Day 2018
World Usability Day is a single day of events that occur annually around the world to bring together communities of professional, industrial,…
5 Quick Wins to Realign Your Social Strategy to Recent Changes
It’s no secret that social media is fast-paced and ever-changing. So how can your business keep up? Here…
Strategic Planning for Marketing Automation, Part 3: Is your business ready to make the most of new platforms?
This post is part three in “Planning for Marketing Automation and Personalization.” This series is focused on topics…
Strategic Planning for Marketing Automation, Part 2: Do you have the right site structure and content?
This post is part two in “Strategic Planning for Marketing Automation and Personalization.” This series is focused on topics…
Strategic Planning for Marketing Automation, Part 1: Do you know your customers?
This post is part one in “Strategic Planning for Marketing Automation.” This series is focused on topics related…
Strategic Planning for Marketing Automation and Personalization: Series Introduction
This series is about the big picture digital strategy you should be thinking about before you begin to…