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Strategy

116 posts
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3 key sources for accessible market research

A lot has happened over the last few years—social unrest, the global pandemic, and The Great Resignation being…
Zori Ivanova
Zori Ivanova, Sr. Strategic Planner
  • Strategy

Why empathy maps are more important than ever

Let’s be frank: the last two years have been rough, to say the least. We’ve lost school days,…
Laura Pierce
Laura Pierce, Strategic Planner
  • Content Strategy
  • Digital Marketing
  • Strategy

4 key takeaways for better builder marketing in 2022

Since the onset of the pandemic in 2020, home renovations have been on the rise with no end…
Laura Pierce
Laura Pierce, Strategic Planner
  • Social Media
  • Strategy

Should your brand be on TikTok?

By now, you’ve likely heard about TikTok, the video-based social media app that has taken the world by…
Sally Stearns
Sally Stearns, Marketing Manager
  • Here at Hanson
  • Project Management

Meet a Hansonite: Paul Molnar

We’re always curious—in fact, it’s one of our core values. It’s also a reason we started this “Meet…
Paul Molnar
Paul Molnar, Senior Project Manager
Sally Stearns, Marketing Manager
  • Experience Design
  • Strategy
  • User Experience

Meet a Hansonite: Joe Holub

In this “Meet a Hansonite” blog series, we’ve been introducing you to our fellow Hansonites, telling you a…
Sally Stearns
Sally Stearns, Marketing Manager
How to tell if you need a competitive assessment
  • Digital Marketing
  • Strategy

Do you need a competitive assessment?

You know the importance of competitive benchmarking. And you probably know that documenting every aspect of your competitors’…
Sally Stearns
Sally Stearns, Marketing Manager
  • User Experience

Supporting people with disabilities: Why you should include everyone’s needs in the design of your sites and applications

Empathy, simply defined, is the ability to understand and share the feelings of another. At Hanson, we practice…
Mike Osswald
Mike Osswald, Vice President, Experience Innovation
  • Digital Wellness
  • Social Media

Your Quality Time: How Social Platforms Steal Your Attention (and What You Can Do About It)

Are you addicted to social media? Do you experience FOMO (fear of missing out)? On the whole, is…
Mike Osswald
Mike Osswald, Vice President, Experience Innovation
  • Strategy
  • User Experience
  • Visual Design

What We Learned from World Usability Day 2018

World Usability Day is a single day of events that occur annually around the world to bring together communities of professional, industrial,…
Sally Stearns
Sally Stearns, Marketing Manager
Mike Osswald, Vice President, Experience Innovation
5 quick wins for realigning your social media strategy
  • Social Media
  • Strategy

5 Quick Wins to Realign Your Social Strategy to Recent Changes

It’s no secret that social media is fast-paced and ever-changing. So how can your business keep up? Here…
Sally Stearns
Sally Stearns, Marketing Manager
Angela Linares, Paid Media Strategist
  • Digital Marketing
  • Marketing Automation
  • Strategy

Strategic Planning for Marketing Automation, Part 3: Is your business ready to make the most of new platforms?

This post is part three in “Planning for Marketing Automation and Personalization.” This series is focused on topics…
Mike Osswald
Mike Osswald, Vice President, Experience Innovation
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