Why empathy maps are more important than ever
Let’s be frank: the last two years have been rough, to say the least. We’ve lost school…
4 Ways Photographers Can Craft a Great Photo Session Experience
You’ve probably experienced it before… You’ve begrudgingly sat on that stool in front of those hot lights to…
Redefining boundaries with interactive experiences
Immersive, interactive experiences are in high demand, especially when it comes to digital. We sat down with Jenny…
Should your brand be on TikTok?
By now, you’ve likely heard about TikTok, the video-based social media app that has taken the world by…
Recapping Google I/O
Google I/O was held virtually this year via live streams throughout the week of May 18th. The selection…
Digging Into WordPress Gutenberg
Web development has evolved over the years and continues to change. The days of needing highly technical skills…
Mobile Vision, Part 3: Image Recognition
Introduction Welcome to another look at the technology driving innovative solutions in mobile. In the first part of…
Meet a Hansonite: Joe Holub
In this “Meet a Hansonite” blog series, we’ve been introducing you to our fellow Hansonites, telling you a…
Do you need a competitive assessment?
You know the importance of competitive benchmarking. And you probably know that documenting every aspect of your competitors’…
The future of Augmented Reality for selling complex products
In a previous article, I outlined 5 great examples of why Augmented Reality helps consumers make purchase decisions.…
Why manufacturers need to take a serious look at Augmented Reality
AR helps customers make purchase decisions for complex products—here are many reasons why AR can make the dreaming,…
Meet a Hansonite: Chris Hatfield
Every agency is more than the sum of its parts, and by parts we mean people. That’s why…
Congrats to our 2019 ADDY Award Winning Client Partners
Each year, the American Advertising Federation holds the American Advertising Awards (ADDYs), the advertising industry’s largest and most…