Congrats to Battelle, our 2020 ADDY Award-Winning Client Partner
Each year, the American Advertising Federation holds the American Advertising Awards…
Meet a Hansonite: Joe Holub
In this “Meet a Hansonite” blog series, we’ve been introducing you to our fellow Hansonites, telling you a…
Do you need a competitive assessment?
You know the importance of competitive benchmarking. And you probably know that documenting every aspect of your competitors’…
The future of Augmented Reality for selling complex products
In a previous article, I outlined 5 great examples of why Augmented Reality helps consumers make purchase decisions.…
Why manufacturers need to take a serious look at Augmented Reality
AR helps customers make purchase decisions for complex products—here are many reasons why AR can make the dreaming,…
Supporting people with disabilities: Why you should include everyone’s needs in the design of your sites and applications
Empathy, simply defined, is the ability to understand and share the feelings of another. At Hanson, we practice…
Your Quality Time: How Social Platforms Steal Your Attention (and What You Can Do About It)
Are you addicted to social media? Do you experience FOMO (fear of missing out)? On the whole, is…
What We Learned from World Usability Day 2018
World Usability Day is a single day of events that occur annually around the world to bring together communities of professional, industrial,…
Mobile Vision, Part 2: Augmented Reality
Augmented Reality (AR) is certainly one of the hottest topics in mobile vision. It’s a buzzword for games…
5 Quick Wins to Realign Your Social Strategy to Recent Changes
It’s no secret that social media is fast-paced and ever-changing. So how can your business keep up? Here…
Strategic Planning for Marketing Automation, Part 3: Is your business ready to make the most of new platforms?
This post is part three in “Planning for Marketing Automation and Personalization.” This series is focused on topics…
Meet a Hansonite: Matt Painter
Welcome to the next installment of our “Meet a Hansonite” blog series! In this series, you’ve been meeting…
Strategic Planning for Marketing Automation, Part 2: Do you have the right site structure and content?
This post is part two in “Strategic Planning for Marketing Automation and Personalization.” This series is focused on topics…