You Are Here Project Featured in HOW Magazine
This week, we’re giving a well-deserved shout-out to our local AIGA chapter and Hanson’s mobile app development team.
Last summer, Hanson designed a mobile app and website to support the AIGA Toledo and The Arts Commission public arts project known as “You Are Here Toledo.” Inspired by the familiar “you are here” dot on directories, the project was an installation throughout the city of 100 large, outdoor dots by area artists highlighting Toledo’s landmarks.
Hanson developed the mobile app that sent users on a digital scavenger hunt to collect the dots (and compete for limited-edition, screen-printed posters of the project) by scanning the QR code on each one to learn more about the location, artwork and artist.
The project was well-received in the community. Over 830 iOS and Android apps were downloaded in the first four months of the project (including nearly 140 on the day of the launch party), with over 8,500 dots scanned and viewed.
And now the project has been named an Outstanding Achievement by HOW Magazine’s International Design Awards Annual issue. Of the 1000 entries submitted, only 20 received the outstanding rating. The magazine feature calls out the app and names Hanson designers who contributed to the project.
We were so honored to partner with AIGA Toledo and the Arts Commission. Congratulations to everyone who worked on the project, including members of our own app development team: Erik Porter (creative director), Mike Sattler (visual designer), Charles Ryder (senior interactive designer) and Rick Carhart (Flex developer). We’re all looking forward to our next opportunity to promote the arts right here in our hometown.
Oh, and if you’re planning a new mobile app, don’t miss these helpful app development tips from our team!