InfoComm 2014 show floor, photo by Hanson Inc.'s Paul Molnar

Highlights of InfoComm 2014

I spent last week at InfoComm14 in Las Vegas (I know, boo hoo for me). This was my second year attending the conference on behalf of Hanson. InfoComm bills itself as the largest professional AV show in the world, and I find it a great way to get exposed to current and new technology all in one location.
Ben Eddings in a Hanson video editing suite

What We Know Now: Ben Eddings

At some point in our careers, we’ve all said “I wish I’d known this years ago.” It’s not that we should have been more prepared at the start but that we’ve learned so much since then. So we asked a few Hansonites to reflect back to the start of their careers and reveal some of the early surprises and lessons learned. We’ll be featuring their responses here as an occasional series – and to kick it off, we talked with Ben Eddings, video production specialist.
LTO video storage

The LTO Revolution for Video Storage

So you're a video professional. You've been in the biz for a while now when suddenly you realize your source media, motion graphics, compressions and dailies have eaten up your multi-terabyte drive. What to do?
Steve Hanson at BGSU Fall 2012 Commencement

Video: Steve Hanson on Photography, Business and Life

Last month, Steve Hanson had the honor of giving the commencement address at his alma mater, Bowling Green State University. He started his career as a photojournalist, and over the years, he says, "I've learned that some of the important tips for being a good photographer also hold true for life."

6 Tips for Better Mobile Video

With the holidays upon us, there are plenty of opportunities for mom and dad to bust out their new tablet, phone or other mobile tech to capture the sights and sounds of the season. Although today’s devices make it easy to capture video, there’s no guarantee of “good” video. So here are some simple tips to transform you into the Spielberg of your family...
on the set of a Hanson video shoot

5 Things Your Video Editor Wants You to Know

When I entered this field 20 years ago, video editing employed a “destructive” process. There was no “undo” button. Once you made a cut, it was final. Today, digital editing has given us incredible flexibility to do, undo and redo. But you can’t always “fix it in post,” as they say. And even when you can, it’s likely to cost more than doing it right in the first place...
6 Reason Your Online Video Sucks and How to Improve It

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.