How To Optimize Your YouTube Channel
The chances are likely you spend a bit of time on YouTube. As the second largest search engine…
What We Know Now: John Rerucha
“Curiosity about life in all its aspects, I think, is still the secret of great creative people ,”…
What We Know Now: Krysta Adamczyk
Video production has been a core offering at Hanson since we first opened the doors twenty-five years ago.…
Easing, Excessiveness, and Pace in Motion Design
As a motion designer, I pay more attention to animation than most people. Among the biggest issues I…
Highlights of InfoComm 2014
I spent last week at InfoComm14 in Las Vegas (I know, boo hoo for me). This was my second year attending the conference on behalf of Hanson. InfoComm bills itself as the largest professional AV show in the world, and I find it a great way to get exposed to current and new technology all in one location.
What We Know Now: Ben Eddings
At some point in our careers, we’ve all said “I wish I’d known this years ago.” It’s not that we should have been more prepared at the start but that we’ve learned so much since then. So we asked a few Hansonites to reflect back to the start of their careers and reveal some of the early surprises and lessons learned. We’ll be featuring their responses here as an occasional series – and to kick it off, we talked with Ben Eddings, video production specialist.
The LTO Revolution for Video Storage
So you're a video professional. You've been in the biz for a while now when suddenly you realize your source media, motion graphics, compressions and dailies have eaten up your multi-terabyte drive. What to do?
Video: Steve Hanson on Photography, Business and Life
Last month, Steve Hanson had the honor of giving the commencement address at his alma mater, Bowling Green State University. He started his career as a photojournalist, and over the years, he says, "I've learned that some of the important tips for being a good photographer also hold true for life."
Behind the Magic of Live Events
The house lights dim. The crowd hushes. Music swells from an unseen source as the curtains part to reveal an actress, in a trio of spotlights, swooping down from the stars...
6 Tips for Better Mobile Video
With the holidays upon us, there are plenty of opportunities for mom and dad to bust out their new tablet, phone or other mobile tech to capture the sights and sounds of the season. Although today’s devices make it easy to capture video, there’s no guarantee of “good” video. So here are some simple tips to transform you into the Spielberg of your family...
5 Things Your Video Editor Wants You to Know
When I entered this field 20 years ago, video editing employed a “destructive” process. There was no “undo” button. Once you made a cut, it was final. Today, digital editing has given us incredible flexibility to do, undo and redo. But you can’t always “fix it in post,” as they say. And even when you can, it’s likely to cost more than doing it right in the first place...
6 Reasons Your Video Content Underperforms and How to Improve It
It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.