To Measure Social ROI, Check Your Business Objectives
Are you on data overload? Given the wealth of metrics available to content marketers today, it’s more important…
Is Facebook trying to be the only platform you need?
One of the primary reasons Facebook has risen to the top of the social media food chain (outlasting…
Getting User Research and Design In Sync
Designers, project managers, UX folk, and more gathered at the new King Road branch of the Toledo Lucas…
What We Know Now: Krysta Adamczyk
Video production has been a core offering at Hanson since we first opened the doors twenty-five years ago.…
Instagram Stories: How and Why to Experiment
You may have heard some of the recent buzz around the battle between Snapchat and the newly announced…
Why Project Management Certification Is Worth Getting
In an increasingly evolving projectized world, Project Management Institute (PMI) professional certification ensures that project managers are ready…
Device Detection, Decoded
I was recently reading a proposal, and a certain phrase caught my eye: “If the visitor is on…
This Political Season’s Big Winner? Live Video
Last week was the Republican National Convention in Cleveland; this week it’s the Democrats’ turn in Philadelphia. For…
What We Know Now: Kate Whetsel
We’re back again with our latest installment of “What We Know Now,” where we ask fellow Hansonites to…
Recapping WWDC2016
A long-standing tenant of the Apple ecosystem has been that it just works. Now that the ecosystem includes…
How Google is Changing Their Ad Formats to Deliver More Content
This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
What We Know Now: Craig Hagenbuch
Acting on our core value to “stay curious,” we’ve been interviewing fellow Hansonites to learn about what drives…