The 2014 SXSW Interactive Festival in Austin concluded two weeks ago, and you might call it a Hansonite’s paradise. Several members of our team were among the 30,000 that gathered to talk about a range of industry topics. Read their recaps.
I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.
Mike Osswald, Vice President, Experience Innovation