The Hanson team takes a selfie at SXSW interactive 2014

Recapping SXSW Interactive 2014

The 2014 SXSW Interactive Festival in Austin concluded two weeks ago, and you might call it a Hansonite’s paradise. Several members of our team were among the 30,000 that gathered to talk about a range of industry topics. Read their recaps.
Panelists at SXSW 2014 session on "Should brands be part of the real-time conversation?", photo by Mike Osswald

SXSW 2014: Should Brands be Part of the Real-Time Conversation?

I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.
photo of Josh Clark at SXSW 2014 "Mind the Gap: UI Design Between & Among Devices" Session

SXSW 2014: Designing for Every Screen, No Screen and Between Devices

Designing for our multi-device world was a big theme at SXSW 2014. According to Kerry Bodine, a panelist at the “From Every Screen to No-Screen: Next Gen Responsive” session, approximately 1.5 billion people have PCs, 1.5 billion people have smart phones, and 425 million people have tablets. So it’s no surprise that we’ve all become comfortable with the concept of responsive design for websites, ensuring that the display of our content adapts to be usable on different sized screens. But we shouldn’t get so comfortable with the concept that we stop looking at what’s next on the horizon.