The Hanson team takes a selfie at SXSW interactive 2014

Recapping SXSW Interactive 2014

The 2014 SXSW Interactive Festival in Austin concluded two weeks ago, and you might call it a Hansonite’s paradise. Several members of our team were among the 30,000 that gathered to talk about a range of industry topics. Read their recaps.
Panelists at SXSW 2014 session on "Should brands be part of the real-time conversation?", photo by Mike Osswald

SXSW 2014: Should Brands be Part of the Real-Time Conversation?

I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.