Celebrating our 2019 WebAward Winning Client Partners
The WebAward program is the longest-running annual website award competition dedicated to naming the best websites in 96…
Congratulations, 2018 ADDY Award Winning Client Partners!
Every year, the American Advertising Federation holds the American Advertising Awards (ADDYs), the advertising industry’s largest and most…
Our 2017 Tech Wish List
‘Tis the season for our tech wish list! Each year, we poll around the office to find out…
Celebrating Our 2017 WebAward Winning Client Partners
Excellence deserves recognition. That’s what the Web Marketing Association believes, an organization made up of Internet marketing, advertising,…
Client Partners Among the 2017 Addy Winners
Every year, the American Advertising Federation holds the American Advertising Awards (ADDYs), the advertising industry’s largest and most…
Recapping WWDC2016
A long-standing tenant of the Apple ecosystem has been that it just works. Now that the ecosystem includes…
What We Know Now: Craig Hagenbuch
Acting on our core value to “stay curious,” we’ve been interviewing fellow Hansonites to learn about what drives…
Making the Most of Your Digital Advertising Budget
How many marketing managers do you know who have their dream advertising budget? Probably as many as I…
Recapping SXSW Interactive 2014
The 2014 SXSW Interactive Festival in Austin concluded two weeks ago, and you might call it a Hansonite’s paradise. Several members of our team were among the 30,000 that gathered to talk about a range of industry topics. Read their recaps.
SXSW 2014: Should Brands be Part of the Real-Time Conversation?
I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.
SXSW 2014: Designing for Every Screen, No Screen and Between Devices
Designing for our multi-device world was a big theme at SXSW 2014. According to Kerry Bodine, a panelist at the “From Every Screen to No-Screen: Next Gen Responsive” session, approximately 1.5 billion people have PCs, 1.5 billion people have smart phones, and 425 million people have tablets. So it’s no surprise that we’ve all become comfortable with the concept of responsive design for websites, ensuring that the display of our content adapts to be usable on different sized screens. But we shouldn’t get so comfortable with the concept that we stop looking at what’s next on the horizon.
SXSW 2014: Redesigning the Workplace for Talent Development
The size and scope of SXSW has become enormous. But one session I found extremely thought-provoking this year was “Workplace Redesign: The Big Shift from Efficiency,” presented by John Hagel, Chairman of Deloitte Center for the Edge. Recognizing that talent is central to business success, this session explored how companies need to go beyond attracting and retaining talent and focus more on talent development.
