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Paid Media

4 posts
  • Campaigns
  • Paid Media

The Power of Smart Display Ads

Last month, I introduced the opportunity machine learning presents for advertisers in the start of my Powering Paid…
Angela Linares
Angela Linares, Paid Media Strategist
  • Emerging Technology
  • Paid Media

Powering Paid Media Through Machine Learning

If you’ve been keeping up with digital marketing trends, you may have heard about machine learning. Although the…
Angela Linares
Angela Linares, Paid Media Strategist
  • Content Strategy
  • Paid Media

How Google is Changing Their Ad Formats to Deliver More Content

This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
Angela Linares
Angela Linares, Paid Media Strategist
  • Digital Marketing
  • Paid Media

Yes, Paid Media is a Great Opportunity for B2B

I think we all agree that for the most part, consumers start their purchase journeys online, googling for…
Angela Linares
Angela Linares, Paid Media Strategist
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