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Client Partnerships

Celebrating Davey Award Winning Clients

Clever ideas don’t necessarily require huge budgets to make a big impact. That’s what the folks at the Davey Awards celebrate, taking their name from the story of little David who defeated the giant Goliath with “a big idea and a little rock”...

Celebrating Davey Award Winning Clients,

Here at Hanson

10 More Things You Didn’t Know About Hanson

A few weeks ago we decided to give our readers a glimpse into the secret sauce of Hanson culture. Apparently you were so bored at work that you actually read our post. Which was maybe not so smart, since that inspired us to write another one. So without further ado, here are ten more things you didn’t know (and didn’t want to?) about Hanson Inc.

10 More Things You Didn’t Know About Hanson,

Our 2012 Tech Wish List

Hansonites work with and develop digital tech every day. So it’s no surprise that a big percentage of our personal holiday wish lists is tech-related. Here’s what some of our team members are hoping Santa leaves under the tree this year.

Mindy Withrow, Managing Director of Strategic Planning

Here at Hanson

Thanksgiving Survival Kit: Digital Edition

Hansonites love holidays. Really, we do. But all that family togetherness has a way of driving up the stress levels. So this Thanksgiving, we’ve put together a survival kit with our favorite digital tools to help you through the family awkwardness. Here’s how to use it...

Mindy Withrow, Managing Director of Strategic Planning

An Agency’s Perspective on the RFP Process

Proponents of the Request for Proposal (RFP) process argue that it’s the best way to find the right fit; opponents say it’s a waste of money that doesn’t compare apples to apples. At Hanson, we understand why so many clients go this route and we regularly participate in the process. But we’ve also seen the process leave clients and agencies frustrated from time to time. So in a good faith effort to make it more valuable for everyone, here are a few observations from the agency side of the process...

Mindy Withrow, Managing Director of Strategic Planning
Melanie Christian, Senior Vice President,
Client Services & Strategy

original graffiti by Shades for Hanson Inc

Here at Hanson

10 Things You Didn’t Know About Hanson

You already know that we design mobile apps, websites and kiosks. We produce videos. We stage multimedia events. We do all kinds of cool, digital-type stuff. But we bet there are a lot of things you don’t know about us. (And yeah, it’s keeping you up at night, right?)...

10 Things You Didn’t Know About Hanson,

Update from the GACP Summit

Starting yesterday and continuing into today, Google is hosting a closed door event for its Google Analytics Certified Partners (GACP). A colleague and I are lucky enough to be here in Mountain View, California, since Hanson is a member of the GACP network...

Update from the GACP Summit,

Iterative Development in the Digital Agency

Imagine you’re an automotive manufacturer who signed off on the functional spec of a new iPad app only five weeks ago, when you discover your competition has released an app with twice the features you were planning...

Iterative Development in the Digital Agency,

A Project Manager’s Principles for Effective Meetings

As a project manager, I admit I have a bit of a reputation around here. I’m known for getting people out of meetings early, earning me the nickname “Miss Bossypants.” (I’ve been assured this is an affectionate term.) Ending meetings on time seems like a basic tenet of business. But the dozens (hundreds?) of ineffective meetings we’ve all experienced in our careers indicates that it’s an acquired skill...

A Project Manager’s Principles for Effective Meetings,

a variety of devices from Hanson's Quality Assurance lab

5 Things Your QA Manager Wants You to Know

Quality Assurance is one of those processes that you only notice when it fails—when that site or app breaks down and leaves you hanging. When QA teams do our jobs right, our work is invisible. But that doesn’t mean it’s easy...

5 Things Your QA Manager Wants You to Know,

Hanson at WWDC 2012

Last week, Apple hosted their 23rd World Wide Developer's Conference, and we were lucky enough to be able to attend as representatives of Hanson’s engineering team. In addition to Apple's hardware updates, which included a new MacBook Pro with retina display, a number of announcements around their software platforms were made. While we can't share the details of all of these changes, here are a few upcoming features that may interest you...

Hanson at WWDC 2012,
Hanson at WWDC 2012,

You Are Here Toledo

What’s better than checking in to a location via your smartphone? Learning something cool about the place you’re standing. This week saw the official launch of a mobile app Hanson developed to support the AIGA Toledo and The Arts Commission public arts project known as "You Are Here Toledo”...

Mindy Withrow, Managing Director of Strategic Planning