This Political Season’s Big Winner? Live Video
Last week was the Republican National Convention in Cleveland; this week it’s the Democrats’ turn in Philadelphia. For…
3 Ways Marketers Can Get More Out of LinkedIn
With more than 433 million members in over 200 countries and its recent acquisition by Microsoft for $26.2…
Snapchat: Should Your Brand Be Using It?
Snapchat, the mobile messaging app allowing you to send videos and pictures that self-destruct after a few seconds…
Why You Need a Social Media Audit
It’s hard out there for a social media manager. You want to be present on as many social…
WhatsApp: Should Your Brand Be Using It?
WhatsApp, purchased by Facebook in 2014 for $19 billion, is a cross-platform mobile messaging app. Arguably the world’s…
Periscope: Should Your Brand Be Using It?
Periscope, a live streaming platform that allows you to broadcast video to anywhere in the world, has been…
The Social Power of Live Tweeting
Earlier this month, my team here at Hanson attended Eastern Michigan University’s Search Marketing Workshop, a local conference…
Exploring an Empty TMA
Late last year, Visual Designer Ben Morales was among a handful of the region's top mobile photographers to be invited to participate in The Toledo Museum of Art’s Exploring an #emptyTMA event, an opportunity to explore this world-class museum on a day that it was closed to the public. All of us at Hanson thought this was pretty cool because not only is the museum one of our client partners, but Ben is a very talented photographer. I recently talked to Ben about what he got out of this exclusive experience.
EMU Search Marketing 2014: Humanize Your Search and Social
“People don’t buy cars from buildings. They buy from people. Use social media to humanize your brand.” ---Mary Henige, Director of Social Media for General Motors. That’s just one of the main themes I took away from Eastern Michigan University’s Search Marketing Workshop on November 7: the importance of humanizing both search and social campaigns.
EMU Search Marketing 2014: Start with the Data You Have
So much has changed in my life from when I attended Eastern Michigan, a place that set me on my current path. Returning there always holds a lot of emotion and memories. That’s why being asked to speak on November 7 at The Search Marketing Workshop, a conference that has been formed there over the past four years (starting from just one class that I was lucky enough to be a part of six years ago) was a little surreal. I was honored to be considered and am always looking for a way to give back to current Eastern Michigan students.
Tools for Writing Great Social Content
Most community managers and social content pros will admit that writing fresh and remarkable content week in and week out can be hard. Very hard. Not only does the content need to be strategic, it has to strike the right balance of length, engagement, branded but not too branded, shareable, actionable, conversational...did I leave anything out? Oh yeah…and legal, it has to get by legal, too.
SXSW 2014: Should Brands be Part of the Real-Time Conversation?
I started my SXSW 2014 Interactive experience in the AT&T Conference Center at the University of Texas where MediaPost’s OMMA hosted a panel titled “Should Brands Be Part of the Real-Time Conversation?” In our continuously-connected society, there’s no answer to me other than: yes, most brands and businesses must be available on-demand to intersect with consumers at a moment’s notice.
