tips for conducting user testing

Tips for Conducting User Testing

If you’ve been following this series, you already know why user testing is important to any digital project. And you’re familiar with a range of testing methods that help you gain insights into user preferences and measure user behaviors. Now the final element of your testing plan is to decide how you’re going to conduct your user testing.
Ben Lynch
Ben Lynch, Senior User Experience Architect
Leslie Mohn, Director of User Experience Architecture
choosing the right types of user testing

Choosing the Right Type of User Testing

Last week we launched an intro to user testing: why to do it, and why it should be an ongoing process of improvement. Now it’s time to get more specific about the types of user testing and how to select the best ones to meet your objectives, budget and timeline.
Ben Lynch
Ben Lynch, Senior User Experience Architect
Leslie Mohn, Director of User Experience Architecture
image of person user testing a website or application

Intro to User Testing

Let’s say that one of the key performance indicators you’re tracking on your site is the number of requests for literature. But the numbers seem surprisingly low. How can you find out why? Do some user testing.
Intro to User Testing
Intro to User Testing,
Intro to User Testing,
Trade shows are a great opportunity for social engagement

Why Trade Shows are Great Opportunities for Social Engagement

Trade shows have long served as a breeding ground for innovations and relationships. And while many brands and industries have spent decades perfecting their trade show strategies, social media is a relatively new addition to these strategies. As more companies continue to develop an active social presence, many are realizing that trade shows are great opportunities for social engagement. Here are a few reasons why.
Why Trade Shows are Great Opportunities for Social Engagement
Why Trade Shows are Great Opportunities for Social Engagement,
Social media panel at the 2013 Sebo Series

Social Economics at the Sebo Series in Entrepreneurship

There’s something so invigorating about being on a university campus, especially when you’re participating in an event to inspire current and future business leaders. That’s what happened last Friday when the Hanson team and over 650 registered guests descended on the campus of Bowling Green State University for the 2013 Sebo Series in Entrepreneurship.
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning
The Unexpected Benefits of Strategic Planning

The Unexpected Benefits of Strategic Planning

Whether we’re developing a mobile app, a corporate intranet or a product database, a key initial phase of every project we do is Strategic Planning and Analysis. This phase is important to the success of an initiative for reasons outlined below, but it also has some surprising benefits...
The Unexpected Benefits of Strategic Planning
The Unexpected Benefits of Strategic Planning,
The Unexpected Benefits of Strategic Planning,
mobile friendly websites will win in 2013

Make 2013 the Year Your Brand Goes Mobile

Have you made any New Year’s resolutions for your brand? With 2013 predicted to be the year that more people access the internet via mobile devices than a PC, it’s fair to say that if your site isn’t mobile optimized yet, now is the time to do it...
Make 2013 the Year Your Brand Goes Mobile
Make 2013 the Year Your Brand Goes Mobile,
integrated help features are more intuitive and fun

Why We Love Integrated Help

Have you noticed all the friendly, integrated help popping up everywhere? YouTube, Google+, MySpace (you should check out the new MySpace), and tons of apps are all moving away from traditional help menus and stand-alone content to more intuitive introductions and in-the-moment assistance...
Mike Osswald
Mike Osswald, Vice President, Experience Innovation
Updates from GACP Summit

Update from the GACP Summit

Starting yesterday and continuing into today, Google is hosting a closed door event for its Google Analytics Certified Partners (GACP). A colleague and I are lucky enough to be here in Mountain View, California, since Hanson is a member of the GACP network...
Update from the GACP Summit
Update from the GACP Summit,