3 Ways Marketers Can Get More Out of LinkedIn
With more than 433 million members in over 200 countries and its recent acquisition by Microsoft for $26.2…
Yes, Paid Media is a Great Opportunity for B2B
I think we all agree that for the most part, consumers start their purchase journeys online, googling for…
Understanding the Google Analytics 360 Suite
Last month, Google announced the new Google Analytics 360 Suite— an enterprise collection of products focused on the…
Making the Most of Your Digital Advertising Budget
How many marketing managers do you know who have their dream advertising budget? Probably as many as I…
The Social Power of Live Tweeting
Earlier this month, my team here at Hanson attended Eastern Michigan University’s Search Marketing Workshop, a local conference…
The Changing Face of Facebook Marketing in 2014
Facebook turned 10 years old this month. What is that, like, 70 in social media years? Does that mean Facebook is outdated? Yes. But that doesn’t mean it’s irrelevant.
How “Digital” is Each Generation?
Our primary focus at Hanson is user-centered design, and we’re always looking to deeply understand the very specific users and their needs before creating any brand experience. But it’s also useful periodically to take a look at broad audiences in general, and consider how their social characteristics and attitudes might shape their relationship to technology.
Marketing Your Mobile Site
So you decided to make 2013 the year you go mobile, you did some initial planning for your mobile site, and you launched it. Now, how do you market your mobile site?
4 Reasons to Revise Your Content During a Redesign
Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)
Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...
The KBIS 2012 Digital Experience
KBIS, the Kitchen & Bath Industry Show, is the best place to experience the newest and coolest kitchen and bath products and technology. Every year, one or more Hansonites hit the show floor in support of clients exhibiting there. As their digital partners, we pay close attention to the technology used to support the products and draw visitors into the exhibits. Here are a few observations I made this year from the floor of Chicago’s immense McCormick Place...
What Being in a Band Taught Me About Social Media
Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...