Developing Content for the Healthcare Consumer
Writing for healthcare audiences is challenging. You’re communicating important—sometimes critical—information. Since it addresses diagnoses and treatments, it has…
What We Know Now: Mike Osswald
If you’ve read previous installments of this series, you know we occasionally interview Hansonites to learn a little more about what…
3 Ways Marketers Can Get More Out of LinkedIn
With more than 433 million members in over 200 countries and its recent acquisition by Microsoft for $26.2…
Yes, Paid Media is a Great Opportunity for B2B
I think we all agree that for the most part, consumers start their purchase journeys online, googling for…
Understanding the Google Analytics 360 Suite
Last month, Google announced the new Google Analytics 360 Suite— an enterprise collection of products focused on the…
Making the Most of Your Digital Advertising Budget
How many marketing managers do you know who have their dream advertising budget? Probably as many as I…
The Social Power of Live Tweeting
Earlier this month, my team here at Hanson attended Eastern Michigan University’s Search Marketing Workshop, a local conference…
What It’s Really Like to Intern at Hanson
This past summer, five interns joined us to gain some experience in a digital agency. Each one…
What We Know Now: Amy Shrewsbery
If you were to look back on the start of your career, what words of wisdom you would give to your future self? Since one of Hanson’s core values is “stay curious,” we’ve been asking ourselves that same question. We invited a few Hansonites to reflect back to the start of their careers and reveal some lessons learned, including Video Production Specialist Ben Eddings, Account Director Sue Woten-Schultz, and Connection Strategist Chris Kujawski. Today our conversation is with Amy Shrewsbery, Senior Account Manager.
What We Know Now: Sue Woten-Schultz
What do you know now that you wish you’d known when you started your career? A few weeks ago, we started a new blog series by asking that question of Ben Eddings, video production specialist. Today our conversation is with Sue Woten-Schultz, account director.
To Be Competitive, Know Your Why
A few weeks ago we hosted a Google Partners Connect event that featured a live webcast of some of Google’s leading experts. One of the speakers pointed out that whether you’re a small business or a huge corporation, the key to being competitive in search and sales boils down to knowing the answers to three questions.
Tools for Writing Great Social Content
Most community managers and social content pros will admit that writing fresh and remarkable content week in and week out can be hard. Very hard. Not only does the content need to be strategic, it has to strike the right balance of length, engagement, branded but not too branded, shareable, actionable, conversational...did I leave anything out? Oh yeah…and legal, it has to get by legal, too.
