4 key takeaways for better builder marketing in 2022
Since the onset of the pandemic in 2020, home renovations have been on the rise with no end…
Strategic Planning for Marketing Automation, Part 3: Is your business ready to make the most of new platforms?
This post is part three in “Planning for Marketing Automation and Personalization.” This series is focused on topics…
Strategic Planning for Marketing Automation, Part 2: Do you have the right site structure and content?
This post is part two in “Strategic Planning for Marketing Automation and Personalization.” This series is focused on topics…
Strategic Planning for Marketing Automation, Part 1: Do you know your customers?
This post is part one in “Strategic Planning for Marketing Automation.” This series is focused on topics related…
Strategic Planning for Marketing Automation and Personalization: Series Introduction
This series is about the big picture digital strategy you should be thinking about before you begin to…
What We Know Now: Darin Smith
Here at Hanson, it’s really important to us to get to know each other. So we occasionally interview…
The Power of Smart Display Ads
Last month, I introduced the opportunity machine learning presents for advertisers in the start of my Powering Paid…
LinkedIn Updates You Should Know About
As a marketer, you may or may not be aware of all of the ways to take advantage…
What We Know Now: Zak Jasinski
As we continue to carry out our core value to “stay curious,” we’ve been interviewing fellow Hansonites to…
Evolve Your Email Marketing
Did you know that over 90% of Americans who use the Internet use it for email? Statistics show…
Developing Content for the Healthcare Consumer
Writing for healthcare audiences is challenging. You’re communicating important—sometimes critical—information. Since it addresses diagnoses and treatments, it has…
What We Know Now: Mike Osswald
If you’ve read previous installments of this series, you know we occasionally interview Hansonites to learn a little more about what…