The Benefits of Social Listening
Social media isn’t just a broadcasting platform for publishing information. Companies with effective social platforms are using them…
Evolve Your Email Marketing
Did you know that over 90% of Americans who use the Internet use it for email? Statistics show…
How To Optimize Your YouTube Channel
The chances are likely you spend a bit of time on YouTube. As the second largest search engine…
Developing Content for the Healthcare Consumer
Writing for healthcare audiences is challenging. You’re communicating important—sometimes critical—information. Since it addresses diagnoses and treatments, it has…
What We Know Now: Kelly Sullivan
We’ve been interviewing fellow Hansonites about what they’ve learned across their careers. Recently, we talked to Video Producer…
What We Know Now: John Rerucha
“Curiosity about life in all its aspects, I think, is still the secret of great creative people ,”…
What Instagram’s album feature means for brands
Instagram recently announced the ability to share multiple photos or videos in one post on Instagram, much like…
What We Know Now: Mike Osswald
If you’ve read previous installments of this series, you know we occasionally interview Hansonites to learn a little more about what…
Client Partners Among the 2017 Addy Winners
Every year, the American Advertising Federation holds the American Advertising Awards (ADDYs), the advertising industry’s largest and most…
Why and How to Use UTM Codes to Track Referrals
If you’re running any digital advertising campaigns, or even posting organic content to social platforms, UTM codes (also…
Pinterest: Is Your Brand Making the Most of It?
How well do you understand Pinterest? Is your brand struggling with how to fully utilize it in…
Our 2016 Tech Wish List
Each year, we poll around the office to find out what technology items top our holiday wish lists,…