Infographic: 4 Types of Redesigns

When you think of a website redesign, what comes to mind? Is it a new look and feel only? Does it include updated functionality? What about backend updates? Where is the line between updating a site and starting over with a new one? Everyone seems to have their own definition.
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning
Intranet Best Practices

On Collaboration and Recognition: Intranet Best Practices, Part 3

In part one of this blog series, we established how intranets standardize work processes and connect employees to others who can help them do their jobs. In part two, we looked at some of the best search, personalization, communications, training and support features of effective intranets. Yet another prime feature of great intranets is the opportunity for collaboration and recognition.
Mike Osswald
Mike Osswald, Vice President, Experience Innovation
Intranet Best Practices

Features of the Best Intranets: Intranet Best Practices, Part 2

Intranets exist to help standardize work processes and connect people to others who can help them succeed. In part one of this series, we noted that all the content and features of your intranet must deliver business and strategic value. In today’s post, we look specifically at some features found in the best intranets.
Features of the Best Intranets: Intranet Best Practices, Part 2
Features of the Best Intranets: Intranet Best Practices, Part 2,
5 Things Your interactive Designer Wants You to Know

5 Things Your Interactive Designer Wants You to Know

As an interactive designer, I work with clients everyday, sorting out the nitty gritty of how to present information on a page in order to sell a product or service. It’s a privilege to collaborate on client projects, and it’s rewarding. But sometimes designers are misunderstood, and we don’t always have the opportunity to explain why and how we do what we do. So if you’ve ever wondered what your designer was thinking, here are five possibilities..
5 Things Your Interactive Designer Wants You to Know
5 Things Your Interactive Designer Wants You to Know,
Hanson developers at WWDC 2012

Hanson at WWDC 2012

Last week, Apple hosted their 23rd World Wide Developer's Conference, and we were lucky enough to be able to attend as representatives of Hanson’s engineering team. In addition to Apple's hardware updates, which included a new MacBook Pro with retina display, a number of announcements around their software platforms were made. While we can't share the details of all of these changes, here are a few upcoming features that may interest you...
Hanson at WWDC 2012
Hanson at WWDC 2012,
Hanson at WWDC 2012,
Memes Community and the Evolution of Communication

Memes, Community and the Evolution of Communication

Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason---the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers...
Private: Steve Dwyer
Private: Steve Dwyer, Connection Strategist
A site redesign is the perfect time to revise and update your content

4 Reasons to Revise Your Content During a Redesign

Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...
4 Reasons to Revise Your Content During a Redesign
4 Reasons to Revise Your Content During a Redesign,
5 Reasons Your PPC Campaigns are Failing

5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)

Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them),
You Are Here Toledo mobile app

You Are Here Toledo

What’s better than checking in to a location via your smartphone? Learning something cool about the place you’re standing. This week saw the official launch of a mobile app Hanson developed to support the AIGA Toledo and The Arts Commission public arts project known as "You Are Here Toledo”...
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning
Hanson wins 3 Internet Advertising Competition Awards for 2012

On Motivation, Recognition and…We won! We won!

Recognition is a great motivator. It’s not that striving for excellence isn’t itself a worthy goal. It’s that striving for excellence is a day-in/day-out, nose-to-the-grindstone, blood, sweat and tears endeavor. It’s tiring. It’s frustrating. Because we’re human, sometimes we screw up. But also sometimes we knock it out of the park. And when we do, it’s nice to get a confirming pat on the back that says, “You did good. Keep it up!”
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning