Hanson Inc. Blog

Marketing Your Mobile Site

So you decided to make 2013 the year you go mobile, you did some initial planning for your mobile site, and you launched it. Now, how do you market your mobile site?

Marketing Your Mobile Site,

Mobile

4 Questions for Planning a Mobile Site

Back in January, I wrote about how a bad mobile experience leads to a bad brand experience. I urged you, if you hadn’t already, to make 2013 the year your business goes mobile. If you've taken that resolution to heart, you might be wondering: how do I get there? Here are four questions to ask yourself when planning a mobile site.

4 Questions for Planning a Mobile Site,

Jason Follas talks about HTML5 Canvas Element

Toledo Web Professionals Explore the HTML5 Canvas Element

On March 13, Hanson was proud to host this month’s meeting of the Toledo Web Professionals. Forty-plus designers, developers and other creative professionals from the Toledo area crowded into our purple conference room to hear Jason Follas of Perficient, Inc. speak about designing interactive applications and games with the HTML5 canvas element.

Toledo Web Professionals Explore the HTML5 Canvas Element,

Video Production

The LTO Revolution for Video Storage

So you're a video professional. You've been in the biz for a while now when suddenly you realize your source media, motion graphics, compressions and dailies have eaten up your multi-terabyte drive. What to do?

The LTO Revolution for Video Storage,

Uncategorized

Hanson Clients Celebrated at the 2013 Toledo Addy Awards

Hanson clients were front and center at the Advertising Club of Toledo’s annual “AddyJam” last week. Amid live music, dancing and hors d'oeuvre noshing, the local ad club handed out awards honoring traditional and digital design work submitted by Toledo-area creatives.

Mindy Withrow, Managing Director of Strategic Planning

Here at Hanson

Hanson Takes the Bing it On Challenge

Have you seen the Microsoft TV ads suggesting Gmail users are being “Scroogled”? Or the ones where people on the street are given blind tests to reveal whether Bing or Google is their preferred search engine?

Hanson Takes the Bing it On Challenge,

crossword made of terms used at digital agencies

Here at Hanson

What is a Digital Agency?

We didn’t invent the term digital agency, and we’re certainly not the only company that uses it to describe themselves. But it’s a term that sometimes spawns questions. Just what is a digital agency? And what exactly do we do? To answer these questions, it might help to explore other terms we could use---and why we choose not to use them.

What is a Digital Agency?,

You Are Here Project Featured in HOW Magazine

This week, we’re giving a well-deserved shout-out to our local AIGA chapter and Hanson's mobile app development team. Last summer, Hanson designed a mobile app and website to support the AIGA Toledo and The Arts Commission public arts project known as “You Are Here Toledo.” Inspired by the familiar “you are here” dot on directories, the project was an installation throughout the city of 100 large, outdoor dots by area artists highlighting Toledo’s landmarks.

Mindy Withrow, Managing Director of Strategic Planning

Strategy

The Unexpected Benefits of Strategic Planning

Whether we’re developing a mobile app, a corporate intranet or a product database, a key initial phase of every project we do is Strategic Planning and Analysis. This phase is important to the success of an initiative for reasons outlined below, but it also has some surprising benefits...

The Unexpected Benefits of Strategic Planning,
The Unexpected Benefits of Strategic Planning,

Steve Hanson at BGSU Fall 2012 Commencement

Here at Hanson

Video: Steve Hanson on Photography, Business and Life

Last month, Steve Hanson had the honor of giving the commencement address at his alma mater, Bowling Green State University. He started his career as a photojournalist, and over the years, he says, "I've learned that some of the important tips for being a good photographer also hold true for life."

Make 2013 the Year Your Brand Goes Mobile

Have you made any New Year’s resolutions for your brand? With 2013 predicted to be the year that more people access the internet via mobile devices than a PC, it’s fair to say that if your site isn’t mobile optimized yet, now is the time to do it...

Make 2013 the Year Your Brand Goes Mobile,