To Measure Social ROI, Check Your Business Objectives
Are you on data overload? Given the wealth of metrics available to content marketers today, it’s more important…
Is Facebook trying to be the only platform you need?
One of the primary reasons Facebook has risen to the top of the social media food chain (outlasting…
Getting User Research and Design In Sync
Designers, project managers, UX folk, and more gathered at the new King Road branch of the Toledo Lucas…
Instagram Stories: How and Why to Experiment
You may have heard some of the recent buzz around the battle between Snapchat and the newly announced…
Why Project Management Certification Is Worth Getting
In an increasingly evolving projectized world, Project Management Institute (PMI) professional certification ensures that project managers are ready…
This Political Season’s Big Winner? Live Video
Last week was the Republican National Convention in Cleveland; this week it’s the Democrats’ turn in Philadelphia. For…
How Google is Changing Their Ad Formats to Deliver More Content
This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
3 Ways Marketers Can Get More Out of LinkedIn
With more than 433 million members in over 200 countries and its recent acquisition by Microsoft for $26.2…
Yes, Paid Media is a Great Opportunity for B2B
I think we all agree that for the most part, consumers start their purchase journeys online, googling for…
Snapchat: Should Your Brand Be Using It?
Snapchat, the mobile messaging app allowing you to send videos and pictures that self-destruct after a few seconds…
Why You Need a Social Media Audit
It’s hard out there for a social media manager. You want to be present on as many social…
Understanding the Google Analytics 360 Suite
Last month, Google announced the new Google Analytics 360 Suite— an enterprise collection of products focused on the…
