What We Know Now: Zak Jasinski
As we continue to carry out our core value to “stay curious,” we’ve been interviewing fellow Hansonites to…
How good is your content?
Most brands understand that content marketing is an important part of an overall marketing strategy. But a lot…
What We Know Now: Mindy Withrow
In this series, we’ve been interviewing fellow Hansonites across disciplines to get a glimpse inside their careers and…
The Benefits of Social Listening
Social media isn’t just a broadcasting platform for publishing information. Companies with effective social platforms are using them…
Evolve Your Email Marketing
Did you know that over 90% of Americans who use the Internet use it for email? Statistics show…
How To Optimize Your YouTube Channel
The chances are likely you spend a bit of time on YouTube. As the second largest search engine…
Developing Content for the Healthcare Consumer
Writing for healthcare audiences is challenging. You’re communicating important—sometimes critical—information. Since it addresses diagnoses and treatments, it has…
What We Know Now: Kelly Sullivan
We’ve been interviewing fellow Hansonites about what they’ve learned across their careers. Recently, we talked to Video Producer…
What Instagram’s album feature means for brands
Instagram recently announced the ability to share multiple photos or videos in one post on Instagram, much like…
What We Know Now: Mike Osswald
If you’ve read previous installments of this series, you know we occasionally interview Hansonites to learn a little more about what…
Why and How to Use UTM Codes to Track Referrals
If you’re running any digital advertising campaigns, or even posting organic content to social platforms, UTM codes (also…
Pinterest: Is Your Brand Making the Most of It?
How well do you understand Pinterest? Is your brand struggling with how to fully utilize it in…