Recapping Google I/O
Google I/O was held virtually this year via live streams throughout the week of May 18th. The selection…
The Power of Smart Display Ads
Last month, I introduced the opportunity machine learning presents for advertisers in the start of my Powering Paid…
Powering Paid Media Through Machine Learning
If you’ve been keeping up with digital marketing trends, you may have heard about machine learning. Although the…
Why and How to Use UTM Codes to Track Referrals
If you’re running any digital advertising campaigns, or even posting organic content to social platforms, UTM codes (also…
How Google is Changing Their Ad Formats to Deliver More Content
This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
Understanding the Google Analytics 360 Suite
Last month, Google announced the new Google Analytics 360 Suite— an enterprise collection of products focused on the…
What Google’s Paid Search Changes Mean For You
On February 22nd, Google officially eliminated paid search results from displaying on the right hand side of the…
De-Mystifying Google Analytics: Geographical Data Import
A few months back, Google Analytics snuck in a new powerful feature with their announcement of Geographical Data…
De-Mystifying Google Analytics Part 1: Internal Site Search
Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.
3 Things Demographic Data Can Help You Do
Now that most businesses have upgraded their Google Analytics accounts to Universal Analytics and have enhanced their profiles to capture demographic data, the question is, how can this data help you?
Through the Looking Glass: Developing Hanson’s First Glass App
My colleague Joel Lanciaux and I got the opportunity to develop Hanson’s first Google Glass app. So we thought we’d take a few minutes to talk about what we learned from the experience. What follows is a loosely-edited transcript of our conversation.
Report from the Google Analytics Summit 2014
As a Google Analytics Certified Partner (GACP), Hanson gets to send a team member to San Francisco every year for the annual Google Analytics Summit, and for the third year now, it’s been my pleasure to represent Hanson. This year’s summit theme is “Data In Action.” As is normally the case with the first day of the event, Google had a few notable product announcements that went public: Enhanced eCommerce and Data Import.
