How good is your content?
Most brands understand that content marketing is an important part of an overall marketing strategy. But a lot…
What We Know Now: Mindy Withrow
In this series, we’ve been interviewing fellow Hansonites across disciplines to get a glimpse inside their careers and…
Developing Content for the Healthcare Consumer
Writing for healthcare audiences is challenging. You’re communicating important—sometimes critical—information. Since it addresses diagnoses and treatments, it has…
To Measure Social ROI, Check Your Business Objectives
Are you on data overload? Given the wealth of metrics available to content marketers today, it’s more important…
How Google is Changing Their Ad Formats to Deliver More Content
This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
Snapchat: Should Your Brand Be Using It?
Snapchat, the mobile messaging app allowing you to send videos and pictures that self-destruct after a few seconds…
Making the Most of Your Digital Advertising Budget
How many marketing managers do you know who have their dream advertising budget? Probably as many as I…
To Be Competitive, Know Your Why
A few weeks ago we hosted a Google Partners Connect event that featured a live webcast of some of Google’s leading experts. One of the speakers pointed out that whether you’re a small business or a huge corporation, the key to being competitive in search and sales boils down to knowing the answers to three questions.
Tools for Writing Great Social Content
Most community managers and social content pros will admit that writing fresh and remarkable content week in and week out can be hard. Very hard. Not only does the content need to be strategic, it has to strike the right balance of length, engagement, branded but not too branded, shareable, actionable, conversational...did I leave anything out? Oh yeah…and legal, it has to get by legal, too.
Write Better in 2014
One of my favorite, unintentionally-funny headlines ran years ago in the Milford (Connecticut) Citizen: Red Tape Holds Up New Bridge
What is a Digital Strategy?
Google “what is a digital strategy” and you’ll find lots of white papers full of business-speak. That’s because developing and executing a digital strategy is a complex endeavor, involving multiple teams, lots of planning, and expert guidance. But when you boil it all down, it’s a pretty simple idea: A digital strategy is a prioritized roadmap that defines what a brand will achieve, be and do in digital spaces.
Social Media in the Public Sector: An Interview with Lt. Matt Hertzfeld of the Toledo Fire and Rescue Department
Last year, Hanson partnered with the Toledo Fire and Rescue Department to develop a beautiful, responsively-designed website, along with a presence on Facebook. They’ve been tremendously successful, thanks in no small part to Lt. Matt Hertzfeld, Public Information Officer. He recently took the time to chat with us about his experience developing the department’s digital properties and some of the lessons he’s learned.