Why Niche Social Networks are Good for Business

Why Niche Social Networks are Good for Business

The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.
Why Niche Social Networks are Good for Business
Why Niche Social Networks are Good for Business,
5 Things Your Social Media Team Wants You to Know

5 Things Your Social Media Team Wants You to Know

Us social media guys are pretty easy-going. We get to assist clients with some of the most fun projects in the agency. And we really hate to be downers and get all Social Media 101 on you. But it’s also our job to educate people about what being social in a digital world really means—because it’s not always as obvious as it seems. So in case you’re wondering what we consider the key principles, here are 5 things you should know about social media...
5 Things Your Social Media Team Wants You to Know
5 Things Your Social Media Team Wants You to Know,

A Project Manager’s Principles for Effective Meetings

As a project manager, I admit I have a bit of a reputation around here. I’m known for getting people out of meetings early, earning me the nickname “Miss Bossypants.” (I’ve been assured this is an affectionate term.) Ending meetings on time seems like a basic tenet of business. But the dozens (hundreds?) of ineffective meetings we’ve all experienced in our careers indicates that it’s an acquired skill...
A Project Manager’s Principles for Effective Meetings
A Project Manager’s Principles for Effective Meetings,

Going Social with the Jamie Farr Toledo Classic

I once sold lemonade to Jamie Farr. Or, I tried to. I grew up across the street from Highland Meadows Golf Course, which—if you know anything about Toledo—has long been the home of the Jamie Farr Toledo Classic. It was a tradition of my childhood that every summer for one week, LPGA players and fans took over my neighborhood to have fun and raise money for local children’s charities...
Private: Steve Dwyer
Private: Steve Dwyer, Connection Strategist

Infographic: 4 Types of Redesigns

When you think of a website redesign, what comes to mind? Is it a new look and feel only? Does it include updated functionality? What about backend updates? Where is the line between updating a site and starting over with a new one? Everyone seems to have their own definition.
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning
Memes Community and the Evolution of Communication

Memes, Community and the Evolution of Communication

Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason---the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers...
Private: Steve Dwyer
Private: Steve Dwyer, Connection Strategist
A site redesign is the perfect time to revise and update your content

4 Reasons to Revise Your Content During a Redesign

Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...
4 Reasons to Revise Your Content During a Redesign
4 Reasons to Revise Your Content During a Redesign,
5 Reasons Your PPC Campaigns are Failing

5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)

Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them),

When Good Forms Go Bad: Improving Your Online Forms

Do you hate filling out online forms? Most web users do. Forms are critical to companies collecting our personal information so they can “convert” us into something---a new lead, a direct sale, a happy existing customer, a new employee. That’s why forms matter, and why they won’t be going away anytime soon. But do forms have to alienate the end user?
Private: Melisa Zachrich
Private: Melisa Zachrich, Senior User Experience Architect