Write Better in 2014
One of my favorite, unintentionally-funny headlines ran years ago in the Milford (Connecticut) Citizen: Red Tape Holds Up New Bridge
Advanced Segmentation: You Have More Data Than You Think You Do
Have you recently added a great new tool to your website? Chances are good that this will bring in more visitors and increase their interaction with your site. But you don’t want to assume that it will happen just because your new feature is out there. Along with marketing the new tool, you also need to measure its success. And thanks to Google’s advanced segmentation, you can do this easily.
Experience Mapping for 2014
Today’s multi-screen, multi-touchpoint world has fundamentally altered our lifestyles. But has it altered the methods you use to understand your customers’ experiences? It should.
How “Digital” is Each Generation?
Our primary focus at Hanson is user-centered design, and we’re always looking to deeply understand the very specific users and their needs before creating any brand experience. But it’s also useful periodically to take a look at broad audiences in general, and consider how their social characteristics and attitudes might shape their relationship to technology.
7 Reasons to Define Your Solution First
When you’re creating a new website or app, it might be tempting to dream big and work out the details later. But it’s always wiser to start by defining your solution first. At Hanson, we call this Requirements Definition and Solution Design.
Report from GACP Summit 2013
As a Google Analytics Certified Partner (GACP), Hanson has the privilege of sending a team member to the GACP Summit every fall at Google headquarters. This year and last it’s been my pleasure to represent the agency there. Google’s theme this year is “Access. Empower. Act.” and they are striving to release new features and processes to help customers meet these goals in their workflows.
The User Experience of Live Events
A few weeks ago, a colleague wrote about how his work as a user experience architect is filtering down into his personal life and changing the way he relates to people. His story demonstrates that UX is not just for web architects and usability testers.
User Experience Toledo Region Event on Sept 12
Back in May, a group of us from Hanson joined other digital user experience experts, organized by our friend Keith Instone and the User Experience Toledo Region, for a great virtual conference led by Rosenfeld Media. Now a new UX event is coming in September, and we have the privilege of hosting the virtual event right here in our offices.
How UX is Changing My Personal Life
“User experience is a process of discovery, vision definition, strategy, planning, execution, measurement and iteration. It requires flexibility, and a willingness to be wrong until you are right.” ---Robert Hoekman Jr., in Smashing Magazine
What is a Digital Strategy?
Google “what is a digital strategy” and you’ll find lots of white papers full of business-speak. That’s because developing and executing a digital strategy is a complex endeavor, involving multiple teams, lots of planning, and expert guidance. But when you boil it all down, it’s a pretty simple idea: A digital strategy is a prioritized roadmap that defines what a brand will achieve, be and do in digital spaces.
Android Stats: Insights from Hanson-Developed Apps
Consumers purchase more than just iPhones. In fact, Google's Android platform has a larger market share than Apple's iOS. If your business is contemplating building a multi-platform app – or simply deciding what version of the Android OS to build for – you need some key metrics to help you make the best decisions.
Social Media in the Public Sector: An Interview with Lt. Matt Hertzfeld of the Toledo Fire and Rescue Department
Last year, Hanson partnered with the Toledo Fire and Rescue Department to develop a beautiful, responsively-designed website, along with a presence on Facebook. They’ve been tremendously successful, thanks in no small part to Lt. Matt Hertzfeld, Public Information Officer. He recently took the time to chat with us about his experience developing the department’s digital properties and some of the lessons he’s learned.