WhatsApp: Should Your Brand Be Using It?
WhatsApp, purchased by Facebook in 2014 for $19 billion, is a cross-platform mobile messaging app. Arguably the world’s…
Why We Design The Home Page Last
There’s no denying that the home page of a website is important. And it’s because of this importance…
What Google’s Paid Search Changes Mean For You
On February 22nd, Google officially eliminated paid search results from displaying on the right hand side of the…
Periscope: Should Your Brand Be Using It?
Periscope, a live streaming platform that allows you to broadcast video to anywhere in the world, has been…
Making the Most of Your Digital Advertising Budget
How many marketing managers do you know who have their dream advertising budget? Probably as many as I…
The User Experience of Apple’s 3D Touch
Apple continues to feed our desire for faster, more efficient technology. Get ready to press a bit harder…
The Social Power of Live Tweeting
Earlier this month, my team here at Hanson attended Eastern Michigan University’s Search Marketing Workshop, a local conference…
De-Mystifying Google Analytics: Geographical Data Import
A few months back, Google Analytics snuck in a new powerful feature with their announcement of Geographical Data…
People Skills For UX 2015 Part 2: Human Interactions Throughout Implementation
You may remember my previous post about how UX has been impacting my personal life. Now I’m back…
People Skills for UX 2015: Negotiation Skills — Making a Case for UX
As a User Experience Architect, I was fortunate to attend the recent People Skills for UX webinar locally sponsored in part by Hanson and hosted by Rosenfeld Media and Environments for Humans. The webinar featured specialists on topics related to improving interpersonal relationships, with user experience leaders then tying those topics into the realm of digital design. One thing that became clear through all of these presentations was how crucial people skills are to advocating for UX.
Android Stats for Hanson Apps, Q2 2015
Have you been wondering what the latest Android trends are? We’re back for the second quarter of 2015 with our quarterly statistics as we have continued to develop new apps and test the latest devices.
De-Mystifying Google Analytics Part 1: Internal Site Search
Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.