mobile friendly websites will win in 2013

Make 2013 the Year Your Brand Goes Mobile

Have you made any New Year’s resolutions for your brand? With 2013 predicted to be the year that more people access the internet via mobile devices than a PC, it’s fair to say that if your site isn’t mobile optimized yet, now is the time to do it...
Make 2013 the Year Your Brand Goes Mobile
Make 2013 the Year Your Brand Goes Mobile,

Infographic: 4 Types of Redesigns

When you think of a website redesign, what comes to mind? Is it a new look and feel only? Does it include updated functionality? What about backend updates? Where is the line between updating a site and starting over with a new one? Everyone seems to have their own definition.
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning
What Being in a Band Taught Me About Marketing

What Being in a Band Taught Me About Social Media

Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...
What Being in a Band Taught Me About Social Media
What Being in a Band Taught Me About Social Media,

SlideShare: 4 Strategies for Developing a Unified Digital Experience

The last five years have seen amazing technological growth and maturity in the digital world. Hardware and interfaces are more interconnected and people have these amazing devices in their pockets. All content that matters is now ones and zeros in the cloud. Data is moving faster than ever, people can be online every waking moment. It's seriously incredible how richly we can connect people to brands today with technology...
Mike Osswald
Mike Osswald, Vice President, Experience Innovation

4 Reasons to Keep Press Releases Out of Your Company Blog

How many visits and comments does your company blog get? Is that a painful question to answer? Companies large and small have recognized the immense popularly of blogging and jumped on the bandwagon. But a tour of these brand blogs reveals that many still don’t know why to blog (other than “we should”) or how to blog (beyond the function of WordPress). Indicator number one? Their blogs are full of press releases. What’s wrong with that? Plenty. Here are four reasons to get the press releases out of your brand’s blog...
Mindy Withrow
Mindy Withrow, Managing Director of Strategic Planning
6 Reason Your Online Video Sucks and How to Improve It

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.
6 Reasons Your Video Content Underperforms and How to Improve It
6 Reasons Your Video Content Underperforms and How to Improve It,