Why and How to Use UTM Codes to Track Referrals
If you’re running any digital advertising campaigns, or even posting organic content to social platforms, UTM codes (also…
Understanding the Google Analytics 360 Suite
Last month, Google announced the new Google Analytics 360 Suite— an enterprise collection of products focused on the…
What Google’s Paid Search Changes Mean For You
On February 22nd, Google officially eliminated paid search results from displaying on the right hand side of the…
De-Mystifying Google Analytics: Geographical Data Import
A few months back, Google Analytics snuck in a new powerful feature with their announcement of Geographical Data…
Android Stats for Hanson Apps, Q2 2015
Have you been wondering what the latest Android trends are? We’re back for the second quarter of 2015 with our quarterly statistics as we have continued to develop new apps and test the latest devices.
De-Mystifying Google Analytics Part 1: Internal Site Search
Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. But many website owners and marketers don’t realize that this internal search data is available to them through search content reporting in Google Analytics – and that it can go a long way in helping them better serve their users.
Android Stats for Hanson Apps, Q1 2015
With a new year comes another round of seeing how many Android devices are in use. We’re back for the first quarter of 2015 with our quarterly statistics as we continue to develop new apps and test the latest devices.
EMU Search Marketing 2014: Humanize Your Search and Social
“People don’t buy cars from buildings. They buy from people. Use social media to humanize your brand.” ---Mary Henige, Director of Social Media for General Motors. That’s just one of the main themes I took away from Eastern Michigan University’s Search Marketing Workshop on November 7: the importance of humanizing both search and social campaigns.
EMU Search Marketing 2014: Start with the Data You Have
So much has changed in my life from when I attended Eastern Michigan, a place that set me on my current path. Returning there always holds a lot of emotion and memories. That’s why being asked to speak on November 7 at The Search Marketing Workshop, a conference that has been formed there over the past four years (starting from just one class that I was lucky enough to be a part of six years ago) was a little surreal. I was honored to be considered and am always looking for a way to give back to current Eastern Michigan students.
3 Things Demographic Data Can Help You Do
Now that most businesses have upgraded their Google Analytics accounts to Universal Analytics and have enhanced their profiles to capture demographic data, the question is, how can this data help you?
Android Stats for Hanson Apps, Q2 2014
Are you ready for another round of Guess How Many Android Devices Are in Use? We don’t have that answer, but as we continue to develop new apps and test the latest devices, we do have some updates to our quarterly statistics.
Report from the Google Analytics Summit 2014
As a Google Analytics Certified Partner (GACP), Hanson gets to send a team member to San Francisco every year for the annual Google Analytics Summit, and for the third year now, it’s been my pleasure to represent Hanson. This year’s summit theme is “Data In Action.” As is normally the case with the first day of the event, Google had a few notable product announcements that went public: Enhanced eCommerce and Data Import.
