What We Know Now: Craig Hagenbuch
Acting on our core value to “stay curious,” we’ve been interviewing fellow Hansonites to learn about what drives…
What We Know Now: Michael Hirsh
It’s been awhile since we’ve taken a look into the lives of our fellow Hansonites to learn about…
Client Partners Among the 2015 Addy Winners
The American Advertising Awards (Addys) are the advertising industry’s largest and most representative competition held annually by the American Advertising Federation (AAF). The 2015 awards for the Toledo region were held on February 26 at the Valentine Theatre, and our client partners at HGTV and Sutherland Inc. were among the winners!
What We Know Now: Connie Calmes
We’re always eager to learn something new here at Hanson, which is why one of our core values is “stay curious.” Because of this mantra, we’ve held an ongoing series talking to fellow Hansonites about the words of wisdom they might today give to their past selves. Today we’re talking to Senior Account Manager Connie Calmes.
Celebrating 2014 WebAward Winning Client Partners
Individual achievement behind the creation of today’s top websites is important to be recognized. That’s what the Web Marketing Association believes, founded in 1997 to help “set a high standard for internet marketing and web development.” Each year, the Web Marketing Association produces the WebAwards, the longest running annual competition in which sites are awarded for overall excellence in web development. For the 2014 WebAwards, Hanson is delighted to announce that two of our own client partners are among the winners.
Request for Proposal, or Request for Partner?
As a digital agency, we’ve responded to our fair share of RFPs over the years. Some are well thought out and others… not so much. Previously, we've shared our reflections on the RFP process, offering some specific suggestions for how to make it more valuable for everyone. But another way companies can make the RFP process better is to ask themselves: are we looking for a vendor to complete a one-time job, or are we looking for a partner to provide solutions now and guidance into the future?
Social Media in the Public Sector: An Interview with Lt. Matt Hertzfeld of the Toledo Fire and Rescue Department
Last year, Hanson partnered with the Toledo Fire and Rescue Department to develop a beautiful, responsively-designed website, along with a presence on Facebook. They’ve been tremendously successful, thanks in no small part to Lt. Matt Hertzfeld, Public Information Officer. He recently took the time to chat with us about his experience developing the department’s digital properties and some of the lessons he’s learned.
New Mentoring Program Propels Toledo Youth To Success
It’s community spotlight time at the Treehouse again. Regular readers know that Hanson is in Maumee, Ohio, part of the greater Toledo area. And some really amazing friends of ours are starting up a non-profit to mentor high school students from immigrant and minority families in Toledo.
Partnering with Delta Faucet and Monetate
Partnering. We’ve talked in this space before about how partnering with our clients to solve complex business problems is the backbone of what we do.
Celebrating Davey Award Winning Clients
Clever ideas don’t necessarily require huge budgets to make a big impact. That’s what the folks at the Davey Awards celebrate, taking their name from the story of little David who defeated the giant Goliath with “a big idea and a little rock”...
An Agency’s Perspective on the RFP Process
Proponents of the Request for Proposal (RFP) process argue that it’s the best way to find the right fit; opponents say it’s a waste of money that doesn’t compare apples to apples. At Hanson, we understand why so many clients go this route and we regularly participate in the process. But we’ve also seen the process leave clients and agencies frustrated from time to time. So in a good faith effort to make it more valuable for everyone, here are a few observations from the agency side of the process...