The Changing Face of Facebook Marketing in 2014
Facebook turned 10 years old this month. What is that, like, 70 in social media years? Does that mean Facebook is outdated? Yes. But that doesn’t mean it’s irrelevant.
How “Digital” is Each Generation?
Our primary focus at Hanson is user-centered design, and we’re always looking to deeply understand the very specific users and their needs before creating any brand experience. But it’s also useful periodically to take a look at broad audiences in general, and consider how their social characteristics and attitudes might shape their relationship to technology.
Another Great Reason to Attend TEDxToledo
Got a ticket to next week’s TEDxToledo at the SeaGate Centre? If so, one of the many remarkable presentations you’ll get to see is “Making Sense of Marketing in the Digital Age” by our own Mike Osswald, VP for Experience Innovation.
What I Learned Interning at a Digital Agency
Move from Alabama to Ohio for an internship? Yes, it was an opportunity of a lifetime that I was determined to build on. In 2011, I transferred to the University of Toledo and became a Hansonite to learn the digital landscape. Following my internship, Hanson offered me an opportunity to become a part-time strategy coordinator while finishing school, and I jumped at the chance. And now, post graduation, I’ve joined the Hanson team full-time as an account manager. I’ve learned so much since I first arrived.
Why Niche Social Networks are Good for Business
The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)
Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...
The KBIS 2012 Digital Experience
KBIS, the Kitchen & Bath Industry Show, is the best place to experience the newest and coolest kitchen and bath products and technology. Every year, one or more Hansonites hit the show floor in support of clients exhibiting there. As their digital partners, we pay close attention to the technology used to support the products and draw visitors into the exhibits. Here are a few observations I made this year from the floor of Chicago’s immense McCormick Place...
10 Ways to Start Improving Your Content Today
Can’t afford to hire a professional content strategist? Neither can you afford to continue ignoring the outdated and unhelpful content turning your site to irrelevant mush. But with a little research, you can update your content one section at a time, as hours and budget allow. So put a team of employees or volunteers together now, because here are 10 ways to start improving your content today.
What Being in a Band Taught Me About Social Media
Musicians spend countless hours and dollars crafting their music and the vast---and I mean vast---majority of them fail. The good news is that like most things in life, some of the greatest learning comes from failure. After I hung up my professional musician hat, I realized how similar the marketing life is to the musician life. Here’s what being in a band has taught me about branded social media...
SlideShare: 4 Strategies for Developing a Unified Digital Experience
The last five years have seen amazing technological growth and maturity in the digital world. Hardware and interfaces are more interconnected and people have these amazing devices in their pockets. All content that matters is now ones and zeros in the cloud. Data is moving faster than ever, people can be online every waking moment. It's seriously incredible how richly we can connect people to brands today with technology...
