The Power of Smart Display Ads
Last month, I introduced the opportunity machine learning presents for advertisers in the start of my Powering Paid…
Powering Paid Media Through Machine Learning
If you’ve been keeping up with digital marketing trends, you may have heard about machine learning. Although the…
How Google is Changing Their Ad Formats to Deliver More Content
This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
Yes, Paid Media is a Great Opportunity for B2B
I think we all agree that for the most part, consumers start their purchase journeys online, googling for…