SlideShare: 4 Strategies for Developing a Unified Digital Experience

The last five years have seen amazing technological growth and maturity in the digital world. Hardware and interfaces are more interconnected and people have these amazing devices in their pockets. All content that matters is now ones and zeros in the cloud. Data is moving faster than ever, people can be online every waking moment. It's seriously incredible how richly we can connect people to brands today with technology...
Mike Osswald
Mike Osswald, Vice President, Experience Innovation
6 Reason Your Online Video Sucks and How to Improve It

6 Reasons Your Video Content Underperforms and How to Improve It

It’s no doubt that video content continues to soar in popularity for brands and marketers. It truly is one of the greatest mediums for communicating your companies products and offerings. However, all too often branded videos underperform and end up doing little of what they were intended to---provide value to current or potential customers. What follows are a few of the common issues found with branded videos online, especially ones that live on YouTube. Your video content may suck (or underperform) if it’s guilty of one or more of the following.
6 Reasons Your Video Content Underperforms and How to Improve It
6 Reasons Your Video Content Underperforms and How to Improve It,