4 key takeaways for better builder marketing in 2022
Since the onset of the pandemic in 2020, home renovations have been on the rise with no end…
How good is your content?
Most brands understand that content marketing is an important part of an overall marketing strategy. But a lot…
What We Know Now: Mindy Withrow
In this series, we’ve been interviewing fellow Hansonites across disciplines to get a glimpse inside their careers and…
Developing Content for the Healthcare Consumer
Writing for healthcare audiences is challenging. You’re communicating important—sometimes critical—information. Since it addresses diagnoses and treatments, it has…
To Measure Social ROI, Check Your Business Objectives
Are you on data overload? Given the wealth of metrics available to content marketers today, it’s more important…
How Google is Changing Their Ad Formats to Deliver More Content
This February, Google eliminated right side ads on the desktop search engine result page (SERP), which helped create…
Tools for Writing Great Social Content
Most community managers and social content pros will admit that writing fresh and remarkable content week in and week out can be hard. Very hard. Not only does the content need to be strategic, it has to strike the right balance of length, engagement, branded but not too branded, shareable, actionable, conversational...did I leave anything out? Oh yeah…and legal, it has to get by legal, too.
Write Better in 2014
One of my favorite, unintentionally-funny headlines ran years ago in the Milford (Connecticut) Citizen: Red Tape Holds Up New Bridge
How to Improve Your FAQs
Your Frequently Asked Questions section is probably one of the most visited pages on your website. But is it making the best impression? Take a closer look...
4 Reasons to Revise Your Content During a Redesign
Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...
10 Ways to Start Improving Your Content Today
Can’t afford to hire a professional content strategist? Neither can you afford to continue ignoring the outdated and unhelpful content turning your site to irrelevant mush. But with a little research, you can update your content one section at a time, as hours and budget allow. So put a team of employees or volunteers together now, because here are 10 ways to start improving your content today.
Content Strategy for the Little Guy
Content strategy isn’t just for the big guns. Whether your site is 5 pages or 500 pages, a little attention to your content can go a long way. And small improvements over time will add up, resulting in better content and increased traffic. How? Here’s a crash course in content strategy especially for small businesses, non-profits and other internet little guys...