Android Stats for Hanson Apps, Q1 2014
Spring has finally arrived here in Northwest Ohio, and with it our latest report of Android stats based on Hanson-developed mobile apps.
Advanced Segmentation: You Have More Data Than You Think You Do
Have you recently added a great new tool to your website? Chances are good that this will bring in more visitors and increase their interaction with your site. But you don’t want to assume that it will happen just because your new feature is out there. Along with marketing the new tool, you also need to measure its success. And thanks to Google’s advanced segmentation, you can do this easily.
Report from GACP Summit 2013
As a Google Analytics Certified Partner (GACP), Hanson has the privilege of sending a team member to the GACP Summit every fall at Google headquarters. This year and last it’s been my pleasure to represent the agency there. Google’s theme this year is “Access. Empower. Act.” and they are striving to release new features and processes to help customers meet these goals in their workflows.
Android Stats: Insights from Hanson-Developed Apps
Consumers purchase more than just iPhones. In fact, Google's Android platform has a larger market share than Apple's iOS. If your business is contemplating building a multi-platform app – or simply deciding what version of the Android OS to build for – you need some key metrics to help you make the best decisions.
Update from the GACP Summit
Starting yesterday and continuing into today, Google is hosting a closed door event for its Google Analytics Certified Partners (GACP). A colleague and I are lucky enough to be here in Mountain View, California, since Hanson is a member of the GACP network...
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)
Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...