How to Improve Your FAQs
Your Frequently Asked Questions section is probably one of the most visited pages on your website. But is it making the best impression? Take a closer look...
4 Reasons to Revise Your Content During a Redesign
Do you have dusty boxes in a closet or basement that you never unpacked last time you moved? You ran out of energy. Or you ran out of space. Maybe (gulp!) it’s been boxed up for decades and you just keep moving it with you. Now imagine that those boxes are the website content you haven’t updated in five years...
10 Ways to Start Improving Your Content Today
Can’t afford to hire a professional content strategist? Neither can you afford to continue ignoring the outdated and unhelpful content turning your site to irrelevant mush. But with a little research, you can update your content one section at a time, as hours and budget allow. So put a team of employees or volunteers together now, because here are 10 ways to start improving your content today.
Content Strategy for the Little Guy
Content strategy isn’t just for the big guns. Whether your site is 5 pages or 500 pages, a little attention to your content can go a long way. And small improvements over time will add up, resulting in better content and increased traffic. How? Here’s a crash course in content strategy especially for small businesses, non-profits and other internet little guys...
4 Reasons to Keep Press Releases Out of Your Company Blog
How many visits and comments does your company blog get? Is that a painful question to answer? Companies large and small have recognized the immense popularly of blogging and jumped on the bandwagon. But a tour of these brand blogs reveals that many still don’t know why to blog (other than “we should”) or how to blog (beyond the function of WordPress). Indicator number one? Their blogs are full of press releases. What’s wrong with that? Plenty. Here are four reasons to get the press releases out of your brand’s blog...