web service depicted by gears in a cloud

Why You Need a Web Service

Give a man a spreadsheet, and he’ll have data for a day. But build a man a web service, and he’ll have data to feed all of his current and future applications.
photo of the neon Hanson welcome sign in the lobby, courtesy of Steve Bumbaugh

Yet Another 10 Things You Didn’t Know About Hanson

Let’s say you’re interested in working at Hanson or hiring us to build your new iPad app, but you want to know more about us before getting in touch. And let’s say that for the sake of time, you’d like us to sum up our culture with a quick List ‘o Facts.
user experience of live events

The User Experience of Live Events

A few weeks ago, a colleague wrote about how his work as a user experience architect is filtering down into his personal life and changing the way he relates to people. His story demonstrates that UX is not just for web architects and usability testers.
Mike Osswald, VP for Experience Innovation at Hanson Inc

Another Great Reason to Attend TEDxToledo

Got a ticket to next week’s TEDxToledo at the SeaGate Centre? If so, one of the many remarkable presentations you’ll get to see is “Making Sense of Marketing in the Digital Age” by our own Mike Osswald, VP for Experience Innovation.
iOS 7 update: will my app continue to work

Will My App Work in iOS 7?

Apple. iPhone. iOS 7. Can you fit more appropriate tech buzzwords in the first three words of a post? This summer Apple shook up the mobile industry by announcing iOS 7, a “completely” redesigned version of their mobile operating system. Almost immediately our clients were asking: will my app continue to work?

iOS Stats for Hanson Apps, May through July 2013

Back in May, we launched our first quarterly report on iOS statistics for apps we’ve developed. Now as we approach the release of the new iPhone and iOS7, let’s take a look at current iOS version installations and devices across Hanson-managed properties.
Welcome to Hanson Inc in Maumee Ohio (near Toledo)

User Experience Toledo Region Event on Sept 12

Back in May, a group of us from Hanson joined other digital user experience experts, organized by our friend Keith Instone and the User Experience Toledo Region, for a great virtual conference led by Rosenfeld Media. Now a new UX event is coming in September, and we have the privilege of hosting the virtual event right here in our offices.
Hansonite Zak Jaskinski on the campus of his alma mater, the University of Toledo

What I Learned Interning at a Digital Agency

Move from Alabama to Ohio for an internship? Yes, it was an opportunity of a lifetime that I was determined to build on. In 2011, I transferred to the University of Toledo and became a Hansonite to learn the digital landscape. Following my internship, Hanson offered me an opportunity to become a part-time strategy coordinator while finishing school, and I jumped at the chance. And now, post graduation, I’ve joined the Hanson team full-time as an account manager. I’ve learned so much since I first arrived.
3 options for ecommerce architecture solutions

3 Approaches to eCommerce Architecture

Thinking about jumping into the world of ecommerce? It’s all about the architecture. The best way to approach it depends on a lot of factors, like whether you have an existing site, the state of your product catalogs, how much custom functionality you need, and what your budget and technology resources are. We work closely with clients to recommend the very best solution for their unique needs, but if you’re still in preliminary thinking mode, here are some broad tips to get you started.
train switch tracks as a metaphor for how ux lessons can change your life

How UX is Changing My Personal Life

“User experience is a process of discovery, vision definition, strategy, planning, execution, measurement and iteration. It requires flexibility, and a willingness to be wrong until you are right.” ---Robert Hoekman Jr., in Smashing Magazine
What is a digital strategy?

What is a Digital Strategy?

Google “what is a digital strategy” and you’ll find lots of white papers full of business-speak. That’s because developing and executing a digital strategy is a complex endeavor, involving multiple teams, lots of planning, and expert guidance. But when you boil it all down, it’s a pretty simple idea: A digital strategy is a prioritized roadmap that defines what a brand will achieve, be and do in digital spaces.
The evolution of web hosting

The Evolution of Web Hosting

Hanson often provides hosting recommendations, solutions and services to our clients. Like most technologies we deal with, this is a rapidly evolving part of web development. The hosting options available today would appear alien to developers and system engineers from only a few years ago. So for those interested in a little technology time travel, I present: the evolution of web hosting.