The Power of Smart Display Ads
Last month, I introduced the opportunity machine learning presents for advertisers in the start of my Powering Paid…
Evolve Your Email Marketing
Did you know that over 90% of Americans who use the Internet use it for email? Statistics show…
5 Reasons Your PPC Campaigns Are Failing (and How to Improve Them)
Pay-Per-Click (PPC) advertising has become a large part of corporate online media spending because it helps brands get more visibility in search engines than organic searches alone can provide. But some campaigns run into trouble due to lack of research and focus. Here are 5 reasons campaigns fail and what you can do to start improving them now...
