Google

Have you recently added a great new tool to your website? Chances are good that this will bring in more visitors and increase their interaction with your site. But you don’t want to assume that it will happen just because your new feature is out there. Along with marketing the new tool, you also need to measure its success. And thanks to Google’s advanced segmentation, you can do this easily.

As a Google Analytics Certified Partner (GACP), Hanson has the privilege of sending a team member to the GACP Summit every fall at Google headquarters. This year and last it’s been my pleasure to represent the agency there. Google’s theme this year is “Access. Empower. Act.” and they are striving to release new features and processes to help customers meet these goals in their workflows.