As a cabinet brand, KraftMaid offers customers a palette of possibilities to express their unique style. They wanted to provide homeowners with an on-the-go way of capturing their design style and planning a new kitchen or bath. Since inspiration can come from anywhere, Hanson designed an app that lets users easily integrate their own photos into an existing library of inspiring images. A subsequent release syncs the app with favorite products from KraftMaid.com. Intuitive editing, note taking and sharing features make it easy to track and share style inspiration anywhere.
The mobile app subsequently won the 2012 Best Home Building App Award.
- Mobile Applications and Emerging Platforms