Memes Community and the Evolution of Communication

Memes, Community and the Evolution of Communication

Have you seen the latest Dos Equis commercial? It quips that the most interesting man in the world “has inside jokes with complete strangers.” Beyond the inherent funniness of the concept, it made me laugh for a different reason---the enormous irony that the Dos Equis guy has become one of the most popular memes ever, and the fact that memes are, indeed, an inside joke with complete strangers...
The Delta Faucet booth at KBIS 2012, photo by Hanson Inc.

The KBIS 2012 Digital Experience

KBIS, the Kitchen & Bath Industry Show, is the best place to experience the newest and coolest kitchen and bath products and technology. Every year, one or more Hansonites hit the show floor in support of clients exhibiting there. As their digital partners, we pay close attention to the technology used to support the products and draw visitors into the exhibits. Here are a few observations I made this year from the floor of Chicago’s immense McCormick Place...

SlideShare: 4 Strategies for Developing a Unified Digital Experience

The last five years have seen amazing technological growth and maturity in the digital world. Hardware and interfaces are more interconnected and people have these amazing devices in their pockets. All content that matters is now ones and zeros in the cloud. Data is moving faster than ever, people can be online every waking moment. It's seriously incredible how richly we can connect people to brands today with technology...