integrated help features are more intuitive and fun

Why We Love Integrated Help

Have you noticed all the friendly, integrated help popping up everywhere? YouTube, Google+, MySpace (you should check out the new MySpace), and tons of apps are all moving away from traditional help menus and stand-alone content to more intuitive introductions and in-the-moment assistance...

Happy Holidays from Hanson Inc.

2012 is drawing to an end but---despite the Mayan prediction---the world isn't! We're wrapping up some great projects and preparing for an exciting new year...
Celebrating Davey Award Winning Clients

Celebrating Davey Award Winning Clients

Clever ideas don’t necessarily require huge budgets to make a big impact. That’s what the folks at the Davey Awards celebrate, taking their name from the story of little David who defeated the giant Goliath with “a big idea and a little rock”...
Hanson reception area

10 More Things You Didn’t Know About Hanson

A few weeks ago we decided to give our readers a glimpse into the secret sauce of Hanson culture. Apparently you were so bored at work that you actually read our post. Which was maybe not so smart, since that inspired us to write another one. So without further ado, here are ten more things you didn’t know (and didn’t want to?) about Hanson Inc.

Our 2012 Tech Wish List

Hansonites work with and develop digital tech every day. So it’s no surprise that a big percentage of our personal holiday wish lists is tech-related. Here’s what some of our team members are hoping Santa leaves under the tree this year.

6 Tips for Better Mobile Video

With the holidays upon us, there are plenty of opportunities for mom and dad to bust out their new tablet, phone or other mobile tech to capture the sights and sounds of the season. Although today’s devices make it easy to capture video, there’s no guarantee of “good” video. So here are some simple tips to transform you into the Spielberg of your family...
Thanksgiving Survival Kit: Digital Edition

Thanksgiving Survival Kit: Digital Edition

Hansonites love holidays. Really, we do. But all that family togetherness has a way of driving up the stress levels. So this Thanksgiving, we’ve put together a survival kit with our favorite digital tools to help you through the family awkwardness. Here’s how to use it...

An Agency’s Perspective on the RFP Process

Proponents of the Request for Proposal (RFP) process argue that it’s the best way to find the right fit; opponents say it’s a waste of money that doesn’t compare apples to apples. At Hanson, we understand why so many clients go this route and we regularly participate in the process. But we’ve also seen the process leave clients and agencies frustrated from time to time. So in a good faith effort to make it more valuable for everyone, here are a few observations from the agency side of the process...
original graffiti by Shades for Hanson Inc

10 Things You Didn’t Know About Hanson

You already know that we design mobile apps, websites and kiosks. We produce videos. We stage multimedia events. We do all kinds of cool, digital-type stuff. But we bet there are a lot of things you don’t know about us. (And yeah, it’s keeping you up at night, right?)...
Updates from GACP Summit

Update from the GACP Summit

Starting yesterday and continuing into today, Google is hosting a closed door event for its Google Analytics Certified Partners (GACP). A colleague and I are lucky enough to be here in Mountain View, California, since Hanson is a member of the GACP network...
Why Niche Social Networks are Good for Business

Why Niche Social Networks are Good for Business

The social web is huge, and it isn’t going away. But as social media fatigue sets in, a growing trend is emerging: some users are abandoning their larger networks in favor of smaller, interest-based social networks. Here’s why the rise of niche networks makes sense—and why they’re good for business.